BETSY HARBISON
PREVIOUS WORK
BROCHURE
2018
I wrote the text and managed the graphic design, which was completed by our Marketing Manager. The brochure was created with insight and partnership from the Director of New Construction and New Construction Manager, as well as other internal stakeholders, to describe Bright Power's approach to energy efficient new construction design.
CLIENT EMAIL
2017
With a rebrand and relaunch of a website, I wanted to inform and delight client contacts while tempering additional work taking time away from my sales team. Â I created this personalized email that mimics an email forward. Â By "forwarding" an email that already was going to company contacts, I made the email seem more authentic.
WEBSITE OVERHAUL
2019
I completely overhauled the Bright Power website, changing the user experience and structure, as well as the website copy. I managed an agency to provide the development work and design. All copy was written, edited, and reviewed by me, with assistance from our Marketing Manager and an external copyeditor.
BOOK SUMMARY
2017
I crafted this pdf in response to a client request: share foundational information in The Way We're Working Isn't Working to prepare learning program participants. This document is now used across clients to not only prepare learning program participants but to also reinforce the learnings post-program.
WHITE PAPER
2014
I created this white paper in collaboration with an internal graphic designer, internal stakeholders, and a partner statistician to unveil the findings from a collaborative study with HBR.org in its original form released in 2014. Â With the company's rebranding in 2017, I worked with an external graphic designer to update the branding and graphics.