EXPERIENCE

• Advises on digital and events marketing strategy

• Creates and executes social media and SEM testing strategy

• Writes and edits blogs

• Builds and manages internal influencer, podcast, and press databases

• Consults on brand identity

Leads Marketing department.

• First Director-level hire for the Marketing department

• Creates, manages, and balances budget for the Marketing department

• Manages two staff members

• Contributes to RFP and grant responses, including the development of marketing plans, copywriting, and copyediting
  
  

Oversees and pushes growth through digital marketing channels.

• Complete ownership of website development and maintenance (WordPress)

• Creates social media content

• Delivered a website redesign of brightpower.com

• Designs, writes, and distributes monthly external newsletter to 12,500+ contacts

• Develops and executes digital marketing plans for large RFP responses and grants, managing upwards of fourteen projects' marketing plans with different customers and partners

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Drives thought leadership, PR + events.

• Manages special events, speaking opportunities, and panels for all Bright Power experts 

• ​Manages logistics and fulfills marketing materials for external business development events 

• Develops, owns, and executes marketing plan for Bright Power's projects

• Creates press releases for all major projects and partnerships​

• Manages all internal thought leaders' blogs throughout the outline, draft, and editing phases

• Ghostwrites blogs for senior experts

• Created and owns the "Bright Employee" series, a monthly interview that spotlights a Bright Power employee

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Owns + develops customer profiles.

• Creates and updates customer personas for three unique business units with over four different buyer types

• Creates and updates Ideal Customer Profiles (ICP)

Cultivates corporate culture + owns internal communications.

• Creates and distributes a weekly internal newsletter with ~85% weekly open rates

• Manages the monthly company meetings, including topic selection, speaker management, slide creation, collection of audience feedback, and distribution of supporting materials

• Founding member of Bright Power's Diversity, Equity, and Inclusion (DEI) initiative, AMPS (Alliance for Multicultural People in Sustainability)

• Co-Leads the Women of Bright Power community, which focuses on the professional development of female-identifying employees

• Leads the AMPS Education Committee, which focuses on sharing DEI materials internally

• Created and distributed the organization's first DEI survey in November 2020

Promoted to Director level after one year.

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Repositioned company from a training organization to a premiere consulting firm.

• Rebranded all marketing and sales collateral

• Rebranded every client touchpoint, including learning program materials

• Relaunched a newly branded website

• Managed a top creative agency

• Coordinated internal teams to update internal and external assets

• Managed PR partner

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Launched the collaborative study between The Energy Project and HBR.org.

• Drove 19,000+ respondents to the survey

• Developed and executed marketing plan to recruit respondents and share the results

• Resulted in major media outlet coverage, including article in the New York Times

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Oversight and growth of digital marketing channel.

• Complete ownership of website development and maintenance (WordPress, Drupal)

• Created social media content for 3 years

• Managed social media vendor for 2 years

• Created SEM program and owned SEO

• Delivered two website redesigns of theenergyproject.com

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Developed and standardized Marketing toolkit for key clients.

• Served as dedicated marketing and communications consultant for clients to publicize learning programs internally and spread culture change

• Created and sold breakthrough new product within the consulting practice utilizing extensive brand assets serving as the cornerstone of $3MM deal signed June 2017 

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Drove thought leadership, PR + events.

• Created first company podcast (The Way We Work) – launched July 2017 

• Developed, owned, and executed marketing plan for articles written by President & CEO, Tony Schwartz (published in the New York Times Sunday Review) 

  • Secured major media appearances

  • 2x traffic to theenergyproject.com

  • Each article held distinction as the most emailed articles of their time 

  • Organized, coordinated, and executed in-house business development events 

  • Managed logistics and fulfilled marketing materials for external business development events 

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Pushed lead generation.

• Created sales pitches and proposals

• Developed and implemented inbound lead capture system to track leads during the handoff from marketing to sales 

• Collaborated with sales to implement drip campaigns segmented by industry, position, and business problems/goals 

• Developed the first social media best practices for events

• Served as lead for on-going training and support for online fundraising, donor management, and email marketing program for regional staff and volunteers

• Managed 75 staff members in a region-wide recruitment effort 

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Results:

• Reduced expenses by 36%

• Increased revenue by 7%

• Raised over $1,375,000

Major: Communications
Activities: Daily Pennsylvanian, Alpha Phi, Relay For Life